Why your email newsletter is like climate change


Newsflash: Smartphones are everywhere. Tablets are very common too.

Yeah yeah, you know this.

But, as environmental communicators know from trying to get people to care about little issues like, I dunno, the future of life on Earth,  it’s amazing the disconnect between knowing there’s a problem and actually doing what you need to do to fix it.

On mobile optimisation - just like climate change - the science is in.

Online gifts, as I’m sure you know, are the fastest growing segment of charitable giving. In a world where face-to-face fundraising is rapidly reaching saturation point, or at least the point of zero net growth due to high attrition rates, that growth is a valuable commodity.

Email newsletters are a HUGE source of potential referrers to your non profit website and thus to your donations page.

Around 44% of emails are now opened on mobile devices. But only around 12% of bulk emails are actually optimised for viewing via mobile devices. And emails that aren’t optimised get deleted or left unread.

So if you’re in the business of trying to get people to take action for our planet, take action for your online newsletter. Make it tablet and mobile responsive, and watch the donations and support increase.