Ethical Paper campaign
The issue: Australian Paper, makers of Reflex, are the biggest consumer of pulp derived from logging native forests - and the logging is pushing the Leadbeater's possum towards extinction
The goal: Put pressure on the company to change its supply chain by getting businesses and individuals to pledge not to buy Reflex until a change was made.
The communications product: A website, a social media strategy, and related print collateral such as postcards and brochures
My role: Communications strategy, social media strategy, content
Marine protected area campaign
The issue: The Federal Government was deciding how much of Australia's oceans to protect and what level of protection to give them
The goal: To raise the profile of little known, deep sea areas in the eyes of the politicians and powerful interests
The communications products: A series of high-impact reports that showed the overwhelming importance of areas at stake
My role: Writing content, editing content supplied by experts, sourcing images, working with designers and managing the print process
The issue: A range of environmental issues, from waste management to food production processes.
The goal: To demonstrate simple lifestyle choices that can make a difference to a range of environmental issues
The communications products: Magazine feature articles
My role: Writing in depth stories demonstrating the effects of personal choices on the environment (just a small selection of my work is featured here).